QR Codes and safety. Are they reliable?

QR Codes and safety. Are they reliable?

Some people has been asking lately the reason why we don’t use QR codes for our bracelets. Although it may seem obvious, today we would like to explain the reasons why we decided not to include these codes in our bracelets. Although they may seem really convenient in certain situations, if we think about it, we don’t really use QR codes in our daily life as often. Yes, we have use them at the airports and at the entrance of concerts and venues, and we see them quite often in marketing campaigns on the newspapers and magazines, but not much besides that. However, and according to information from PuroMarketing, the level of penetration of QR codes readers in our smartphones is really low and, as of 2013, only the 12% of the users of smartphones had ever scanned a QR code. We should also keep in mind that this information is from 2013 and the situation as of today has not improved. Why are we not using QR codes in our bracelets? In case of an incident, the emergency services will need to understand that the QR code in our bracelet may contain important information about us, but the problems are not ending at this point. The people that will be helping us, must have a QR code reader downloaded and installed in their smartphone, and we already know that the chances of a person having a QR code reader in their smartphone are really low. Furthermore, the smartphone must have battery and internet. Therefore, wouldn’t it be easier if the data was directly engraved in our bracelet, as we do...
Ultra Trail Valls d’Àneu (UTVA) – A race in the heart of the Pyrenees

Ultra Trail Valls d’Àneu (UTVA) – A race in the heart of the Pyrenees

With its 92 km and 7.344 metres of ascent, the Ultra Trail Valls d’Àneu is one of the hardest races you can imagine, only for the most experienced runners. Departing and arriving at Esterri d’Aneu, the Ultra Trail Valls d’Àneu will take its participants through a stunning itinerary through the National Park of Aiguestortes i Estany de Sant Maurici and the Parc Natural del Alt Pirineu in Lérida, Spain. The itinerary of this race it’s not only really demanding but also, and as the race’s organizer of the race defines it “untamed”. “The UTVA will make the runner suffer and feel how ti is to run in the mountain” Lloret declares. How was the Ultra Trail Valls d’Àneu born? “It actually started as a hommage for our Friends Edu, Just and Quique, who lost their life in an unfortunate accident” said Ramón Villuendas, race director and also major of Esterri d’Àneu. The first edition took place on 2009 but with a shorter distance and since then the race has been growing and growing every year, attracting runners from the whole world who really appreciate such a hard itinerary. The Ultra Trail Valls d’Àneu in numbers This year the athletes will be able to participate in three different distances that are more fitting for the different profiles of runners that want to take part in this experience: 93K, 45K and 20K. With so many options, there are no excuses for nor participating and enjoy a course that will take us to the most beautiful landscapes of Spain. On 2015 it was the runner Nerea Martínez Urruzola who set the record...
Transalpine Run – Running across borders

Transalpine Run – Running across borders

Are you an Ultra Distance Marathon lover? Would you be able to run one marathon per day during a week? If the idea of running 251 kilometres in 7 days sounds well for you, the Transalpine Run is perfect for you. What makes Transalpine Run so special? The Transalpine Run is a sporting event that any marathon fan must know. This race will not only test your endurance, but it will give you the opportunity to admire, along its 7 stages, the stunning Alps landscape. Departing from Germany, the Transalpine will make us cross the Alps through Austria to end up in Italy. By the end of the last stage, you will have covered 251,30 kilometres and tackled 15,135 metres of elevation. Furthermore, the new route specially designed for 2016 will bring the competitors to the first stage in a glacier, to visit the Dolomites and experience new paths, with the highest finish line ever in the history Transalpine Run. However, if the idea of running through these stunning natural treasures is not reason enough for you to register for the Transalpine Run, maybe you will be interested in knowing more about one of the most important facts that make this race so special. As such an experience is better when shared, the registration is open only for couples, and not for individuals. Therefore, you will need to team up with somebody and enter the competition in one of this 8 different categories: Men, Female, Mixed and Senior (over 50 years old) for Men and Female. Furthermore, the organizers have put a lot of attention to one key element: keeping...
10 safety tips for riding your bike in the city

10 safety tips for riding your bike in the city

Riding your bike everyday instead of the car is a wise decision that not only helps to decrease the levels of smoke in the city, but it’s also healthier for everybody. However, do not forget that there are other vehicles on the road, that could endanger your safety. The cyclist will always be the most vulnerable and fragile vehicle in the road, and any mistake can have a tragic ending. We want to recommend you to follow these advises; your life is at stake. Safety tips to ride your bike in the city 1. The basic: always wear a helmet and check your bike before starting your ride. Make sure that the wheels are well adjusted, that they have the right pressure, that the saddle is ok etc. 2. Make yourself visible: always wear striking colours. Or even better, wear a reflective vest. Lights are a most, even if you are riding under daylight (white light at the front, red at the back). 3. Ride safely, at any time: try to be predictible for the rest of the drivers , and do not manouver in an abrupt or unexpected way. 4. Be careful with the doors of the cars that are parked at the side. It may sound unfair, but many timess we need to predict the movements of those clueless drivers, so it’s recomendable to drive slowly and pay attention that there is nobody inside of the car who may be opening a door as we ride by. Keep your safety-distance. 5. Always make everybody aware of your movements. You can make a gesture with your left or right arm depending...
Berlin Marathon – A race full of records

Berlin Marathon – A race full of records

Berlin has so much to offer to its visitors, that they would never get tired of walking its streets and learning about such an important city. Running the Berlin Marathon is a pleasure for the senses and will become, without any doubt, an unforgettable experience for any runner that takes part in it. Berlin Marathon – visiting the city from a totally different perspective Although the course changes often, for the last few editions the departure is set underneath Victory Column, behind Brandenburg Gate. This column, built in 1864, is crowned by a golden statue of the goddess Niké, considered the representation of victory and justice. Therefore, starting the marathon on this exact spot, becomes something very symbolic for the runners. Along the 42,195 metres of the marathon, we will run across the streets of Berlin, and therefore, the history of this city. The course, as it is set for 2016, will take us to places such as Checkpoint Charlie, the Berlin Cathedral, Alexander Platz, the Reichstag and Kaiser Wilhelm church, among many others. The finish line is currently set at Branderburg Gate, it was crossed for the first on 1990, after the reunification of Germany. Not only you will be amazed by Berlin’s architecture and monuments, but you will feed the support of the Germans, who will be following the event and supporting all the competitors, creating a party atmosphere where also many music bands will give a note of colour to the race. Berlin Marathon in numbers The first Berlin Marathon took place in 1974, when Germany was still divided, and 244 people participated. 41 years later,...
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