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Titan Desert – BTT in the Moroccan desert

Six BTT stages in Morocco, with a lot of desert and a bit of mountain. We are refering to the Titan Desert, that has celebrated 10 years recently.  Titan Desert was born on 2006 as a BTT-alternative to Paris-Dakar. The organizers wanted to create an event as tough as Paris-Dakar for BTT lovers, creating a race that more than a race is an opportunity for the participants to test their limits and overcome themselves. Despite what it may seem, Titan Desert is open to anybody that wants to participate, and there’s no need to be a professional cylcer. However, it’s necessary to be in good physical fitness and be aware of the challenge that you are about to face: you will be cycling in the desert, with really high temperatures and in really hard conditions. At some points, you will even need to pick up your bike and start walking with it in your hand, as the sand makes impossible to continue pedalling. The Titan Desert’s itinerary changes every year Along it’s 6 stages, we can visit many places in Morocco such as the village of Merzouga in the desert, Rissani (a city in a pal grove) or a mountain stage in the Morrocan-Swiss Alps (Ifrane) that was part of the Titan Desert in the last edition of the race. The total distance of the race changes every year, but it stands around the 650 kilometres divided in 6 stages.  Thanks to the hard work  of more that 100 people that are part of Titan Desert’s staff, plus all the doctors, physioterapists and mechanics that will accompany you in every stage, you...

Chris Froome – Becoming a legend

Chris Froome has win for the third time the Tour de France.  However, what else do we know about the british cyclist who represented Kenya until 2007? Chris Froome (Froomie for the close ones) was born in Kenya in 1985, and that’s where he participated and won his first race when he was 13 years old. Due to this success two years later he moved to Johannesburg to continue training with Robert Hunter who could see in him the qualities and skills of a champion. In 2008, Froome got the British nationality (as despite being born in Kenya, his parents are British) and moved to United Kingdom to continue with his career Chris Froome, from the african savannah to the Tour de France Although he is specialized in climbing and time-trialilng, his qualities on the bike once he arrived to Europe and thanks to a recommendation of his trainer in Africa, Robert Hunter, Chris Froome could join the British team Barloworld. In this team, he achieved his first big win in the land that raised him as an elite cyclist, South Africa, at the Giro del Capo II 2009. In 2010 he joined the Sky Team, his current team, and the one where he achieved the biggest wins of his careers and increase his track record. Among all his big achievments, we must emphasise that Froome is the 3 times winner of the Criterium Dauphine (2013, 2015 and 2016), the Criterium International in 2013, the Tour of Romandie in 2013 and 2014 and the third position in the 2012 London Olympics. Chris Froome has entered today the Olympus of the best cyclist...

Marathon: history and anecdotes of the 42,195 km

How did the marathon started? Why is it exactly 42,195 km? When did it become a Olympic sport? We will answer all these questions and more in this review of the history of the 42,195 km.  There are many different versions of how the marathon was started The legend oabout how the marathon started is known by almost everybody. A Greek messenger, Philippides run the distance between the cities of Marathon and Athens to announce the victory of the Athenian army over the enemies’ army, before collapsing and dying. However, there are many different versions of this legend. There is a second version that states that actually, the distance our messenger went through was 150 miles (the distance between Athens and Sparta) and the reason was to warn about the arrival of the Persians Philippides was running away from. A different version states that the Greek soldiers, as the great athletes they were, run the distance between Marathon and Athens after the battle to defend the city before the Persian ships arrived. When was the marathon consider an Olympic sport? It will be quite difficult to agree on what did really happen, but one thing is clear: against what many people may think, the race was not Olympic until Athens 1896. The distance of this first Olympic marathon was 41,8 km, which is actually the distance between the cities of Athens and the city that gives this race the name. From that moment and until today, the race has always been the athletics category that has closed the Olympic games However, and as everybody knows, 41,8km is not the current distance, we are...

QR Codes and safety. Are they reliable?

Some people has been asking lately the reason why we don’t use QR codes for our bracelets. Although it may seem obvious, today we would like to explain the reasons why we decided not to include these codes in our bracelets. Although they may seem really convenient in certain situations, if we think about it, we don’t really use QR codes in our daily life as often. Yes, we have use them at the airports and at the entrance of concerts and venues, and we see them quite often in marketing campaigns on the newspapers and magazines, but not much besides that. However, and according to information from PuroMarketing, the level of penetration of QR codes readers in our smartphones is really low and, as of 2013, only the 12% of the users of smartphones had ever scanned a QR code. We should also keep in mind that this information is from 2013 and the situation as of today has not improved. Why are we not using QR codes in our bracelets? In case of an incident, the emergency services will need to understand that the QR code in our bracelet may contain important information about us, but the problems are not ending at this point. The people that will be helping us, must have a QR code reader downloaded and installed in their smartphone, and we already know that the chances of a person having a QR code reader in their smartphone are really low. Furthermore, the smartphone must have battery and internet. Therefore, wouldn’t it be easier if the data was directly engraved in our bracelet, as we do...

10 safety tips for riding your bike in the city

Riding your bike everyday instead of the car is a wise decision that not only helps to decrease the levels of smoke in the city, but it’s also healthier for everybody. However, do not forget that there are other vehicles on the road, that could endanger your safety. The cyclist will always be the most vulnerable and fragile vehicle in the road, and any mistake can have a tragic ending. We want to recommend you to follow these advises; your life is at stake. Safety tips to ride your bike in the city 1. The basic: always wear a helmet and check your bike before starting your ride. Make sure that the wheels are well adjusted, that they have the right pressure, that the saddle is ok etc. 2. Make yourself visible: always wear striking colours. Or even better, wear a reflective vest. Lights are a most, even if you are riding under daylight (white light at the front, red at the back). 3. Ride safely, at any time: try to be predictible for the rest of the drivers , and do not manouver in an abrupt or unexpected way. 4. Be careful with the doors of the cars that are parked at the side. It may sound unfair, but many timess we need to predict the movements of those clueless drivers, so it’s recomendable to drive slowly and pay attention that there is nobody inside of the car who may be opening a door as we ride by. Keep your safety-distance. 5. Always make everybody aware of your movements. You can make a gesture with your left or right arm depending...

Berlin Marathon – A race full of records

Berlin has so much to offer to its visitors, that they would never get tired of walking its streets and learning about such an important city. Running the Berlin Marathon is a pleasure for the senses and will become, without any doubt, an unforgettable experience for any runner that takes part in it. Berlin Marathon – visiting the city from a totally different perspective Although the course changes often, for the last few editions the departure is set underneath Victory Column, behind Brandenburg Gate. This column, built in 1864, is crowned by a golden statue of the goddess Niké, considered the representation of victory and justice. Therefore, starting the marathon on this exact spot, becomes something very symbolic for the runners. Along the 42,195 metres of the marathon, we will run across the streets of Berlin, and therefore, the history of this city. The course, as it is set for 2016, will take us to places such as Checkpoint Charlie, the Berlin Cathedral, Alexander Platz, the Reichstag and Kaiser Wilhelm church, among many others. The finish line is currently set at Branderburg Gate, it was crossed for the first on 1990, after the reunification of Germany. Not only you will be amazed by Berlin’s architecture and monuments, but you will feed the support of the Germans, who will be following the event and supporting all the competitors, creating a party atmosphere where also many music bands will give a note of colour to the race. Berlin Marathon in numbers The first Berlin Marathon took place in 1974, when Germany was still divided, and 244 people participated. 41 years later,...

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