Use of cookies

When visiting our website, information is stored on your browser in the form of a cookie (small text files). This stores information pertaining to your use on the website (identifier ID, date of visit, etc.). With these cookies, we facilitate the use of our online offering through various service functions (for example the recognition of previous visits) and can thus tailor our internet offering to better suit your needs. Cookies from the following providers may be used:

- Google Analytics 
- Google Adwords 
- Doubleclick 
- Criteo 
- Google Remarketing 
- Facebook 
- ProductsUp 
- Shopzilla 
- Everysize 
- Affilinet 
- FitAnalytics 
- Bunchbox

You can prevent the storage of cookies and delete existing cookies by making the appropriate settings in your browser. The help function of most browsers explains how to make these settings. If you do not accept cookies, this might limit the service functionality of the internet offering. For this reason, we recommend leaving the cookie function switched on. We use cookies from third parties for retargeting and remarketing technologies to optimize our web presence as well as for interest-based marketing purposes. The stored browsing behavior is analyzed using an algorithm so that subsequently targeted interest-related product recommendations can be displayed in the form of banner advertisement of advertisements on third-party websites. The usage profiles in pseudonymous form are not merged with personal data without the separate explicit consent of the person concerned.

You will find comprehensive information on how to deactivate cookies on numerous browsers on the following websites: youronlinechoices, Network Advertising Initiative and / or Digital Advertising Alliance. There you also will find information on how to delete cookies from your computer as well general information on cookies:

http://www.youronlinechoices.com/uk/your-ad-choices
http://optout.networkadvertising.org/?c=1#!
http://optout.aboutads.info/?c=2#!

1. Criteo

This website uses the technology of Criteo SA, 32 Rue Blanche, 75009 Paris, France, and Google Inc. to collect and store information about the browsing behavior of website visitors in anonymous form for marketing purposes. The browsing behavior stored in cookies is analyzed using an algorithm, so that subsequently targeted product recommendations can be displayed in the form of banner advertisement or advertisements on third-party websites. In addition, the data collected will be used to tailor the design and optimization of the internet offering. A direct personal reference is excluded as the IP addresses are not stored. The tracking tools are not used to collect personal information about you without you noticing, to transmit such data to third-party providers or marketing platforms, or to link the data with your personal data (name, address, etc.). You can opt out of the anonymous analysis of your browsing behavior by clicking on the Criteo deactivation links: https://www.criteo.com/privacy/.

2. DoubleClick by Google

DoubleClick by Google is a service of Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA ("Google"). DoubleClick by Google uses cookies to display advertisements that are relevant to you. Your browser will be assigned a pseudonymous identification number (ID) to check which ads appeared in your browser and which ads were viewed. Use of the Google DoubleClick cookies allows Google and its partner websites to display ads based on previous visits to our or other websites on the internet. Google DoubleClick cookies do not contain any personal data. Occasionally, the cookie will contain an additional, anonymous identifier to identify a campaign that a user previously encountered. This prevents conclusions from being drawn about the web behavior of a specific person. The information generated by cookies is transmitted by Google for evaluation to a server in the USA and stored there. Google participates in the Privacy Shield Program of the European Union and the United States. The data collected will be evaluated only for statistical purposes and in anonymous form. A transfer of the data by Google to third parties takes place only in accordance with legal regulations or in the context of order data processing. Google will not merge your data with other data collected by Google. By way of an exception, however, this is a possibility if you are actively logged in to your Google account. You can prevent the collection of the data generated by the cookies and the data related to your use on websites being sent to Google as well as prevent the processing of this data by Google by using the following link http://www.google.com/settings/ads to make the appropriate settings.

3. Google Adwords and Conversion Tracking

This website uses the “Google AdWords” online advertising program and Google AdWords conversion tracking. The conversion tracking cookie is stored when a user clicks on an ad displayed by Google. Cookies are small text files that are stored on your computer system. These cookies lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user has clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Thus, cookies cannot be tracked through AdWords advertisers' websites. The information gathered using the conversion cookie is used to generate conversion statistics for AdWords advertisers who have opted for conversion tracking. Customers are informed of the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. They do not, however, receive information that personally identifies users. If you do not want to participate in tracking, you can opt out of this usage by disabling the Google Conversion Tracking cookie from your internet browser under User Settings. You will not be included in the conversion tracking statistics.

Please go to the following internet address for more information on Google’s privacy policy: http://www.google.com/policies/privacy/

4. Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses so-called “cookies,” text files that are stored on your computer and that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. In the event that IP anonymization is activated on this website, your IP address will be shortened by Google, however, within member states of the European Union or other countries participating in the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website to compile reports on website activity and to provide the website operator with other services related to website and internet use. The IP address of your browser transmitted by Google Analytics will not be merged with other Google data. You can prevent the storage of cookies by setting your browser software accordingly; however, we point out that in this case you may not be able to fully use all the functionality of this website. In addition, you can prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) as well as the processing of this data by Google by downloading and installing the browser plug-in available under the following link https://tools.google.com/dlpage/gaoptout?hl=en-GB.

It must be noted that this website uses Google Analytics with the extension “_anonymizeIp()” and therefore IP addresses are processed only in shortened form to exclude a direct personal reference.

5. New Relic

We use the New Relic service of New Relic Inc. to check the functionality and performance of our web offering. Your browser connects to New Relic and temporarily places a cookie to analyze, for example, the loading times of individual page components. The data is transmitted to a New Relic server in the USA where it is aggregated and evaluated in such a way that it cannot be linked to individual users. Information pertaining to individual hits is collected only in special instances such as for unusually high load times. However, an identification of the user is not provided in these cases. New Relic complies with the privacy provisions of the EU-US Privacy Shield Agreement and is registered with the US Department of Commerce Privacy Shields Program. The purpose and scope of data collection and how New Relic processes and uses the data, as well as ways to protect users' privacy, can be found under New Relic's privacy notices: https://newrelic.com/privacy-shield and https://newrelic.com/privacy.

6. Facebook Custom Audiences

This website uses the retargeting-tag Website Custom Audiences of the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA. In general, a non-reversible and non-personal checksum (hash value) is generated from your usage data, which can be transmitted to Facebook for marketing and analysis purposes. The Facebook cookie is addressed by Website Custom Audiences. Please see Facebook’s privacy policy for further information on the scope and purpose of data collection and further processing and use of data by Facebook and your settings to protect your privacy, which are available under Facebook Website Custom Audiences (click here) and Facebook Privacy (click here). If you do not want data collected by Custom Audience or if you object to the use of Facebook Website Custom Audiences, you can deactivate this here.